Pastry
Deghfel Signature: from 131 to over 7,000 Instagram followers
Launching a pastry brand in Tangier and making it known, from 131 to over 7,000 followers
7,087
Instagram followers
up from 131
134.3K
Instagram views in 30 days
up from 598
96K
Views on a single reel
Verified
Instagram account
Before VALT
The initial situation.
At launch, Deghfel Signature was starting from almost nothing: 9 posts, 131 followers and 598 views over 30 days. Real craftsmanship, but nobody in Tangier knew about it yet.
Make Mr Deghfel the face of the brand, show the flagship product (date maamoul) and speak to Tangier in its own languages, French and Arabic.
Levers activated

Behind the brand
Jamel Deghfel
French master pastry chef and confectioner, founder of Deghfel Signature in Tangier. Maamoul specialist, handmade with premium dates.
Visit deghfelsignature.maBefore / After
What changed.
Drag the slider to compare.
BeforeAfterOther case studies
The starting point changes. The method stays.
Delivered×3.6Google impressions · in 5 months
Dromapro
Google impressions ×3.6 in 5 months. Ranked #1 for “domotique Tanger”, “KNX Tanger” and “Airzone Tanger”.
In progressImmo 90
A complete transformation: new logo, new brand guidelines, new website. Then marketing strategy, video, SEO and community management.
Delivered6M+TikTok views · 2M+ on Instagram
La Graine du Chef
A website aligned with its values, refreshed brand guidelines, content, videos and advertising managed end to end.


Tangier · Cap Spartel
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